Educational resources to help you understand SMS compliance, A2P 10DLC requirements, and best practices for consent-based messaging.
A2P 10DLC (Application-to-Person 10-Digit Long Code) is a system that allows businesses to send text messages to consumers using standard 10-digit phone numbers, but with proper registration and oversight.
Mobile carriers created this system to reduce spam and ensure businesses follow proper consent practices when texting customers.
Before sending business texts, you must register your brand and campaigns with The Campaign Registry (TCR) and get carrier approval.
The Telephone Consumer Protection Act (TCPA) requires "express written consent" before sending marketing texts. Here's what that means in plain English:
Your signup form must clearly state what they're agreeing to receive.
They must actively check a box or click a button—pre-checked boxes don't count.
Every message must include clear instructions for stopping messages.
We take data protection seriously and follow industry best practices to keep your customer information secure.
All data is encrypted in transit and at rest using industry-standard protocols.
Only authorized team members have access to your data, and all access is logged and monitored.
We only keep your data as long as necessary for service delivery and compliance requirements.
Key practices every business should follow to maintain SMS compliance and build customer trust.
Keep records of when and how customers opted in to your SMS program.
Process STOP requests within minutes, not hours or days.
Track delivery rates and engagement to identify potential compliance issues early.
Avoid these common pitfalls that can lead to carrier filtering, fines, or legal issues.
Never text purchased lists—you need direct consent from your own customers.
"Stay updated" isn't specific enough—clearly state you'll send marketing texts.
Each carrier has specific rules about message content, frequency, and timing.
A step-by-step guide to launching your first compliant SMS campaign.
Review how you currently collect phone numbers and consent.
Complete A2P 10DLC registration with The Campaign Registry.
Start with a small test campaign and monitor performance metrics.
Let our experts handle the complex compliance requirements while you focus on connecting with your customers.